How the Social Media Converges with Mass Media
How to Twitter Guide for Local Merchants
We see Twitter positioning itself as a local advertising platform:
it’s simple to use, requires little time commitment to Tweet, and free.
Here’s a guide for local merchants on how to use Twitter to reach their local audience:
1) How different local merchants should use Twitter
2) How to build a local Twitter consumer community around you
3) How to survey for business opportunities
4) How to make your Twitter campaign more efficient


